Upside

Digital Transformation | Programme Leadership | End-to-end delivery | Scale AI beyond the pilot
/01 The Upside Hub

Your pilots are working. Scaling them is the hard part.

Your pilots are working. Scaling them is the hard part.

Your pilots are working. Scaling them is the hard part.

Most AI pilots don't fail because of bad technology. They fail because no one has built the business operational layer to carry them forward.

I'm Nick. I work with leaders at e-commerce and consumer goods companies who have AI tools in place and need a plan to scale them. I come in, get up to speed fast, and focus on one thing: results.

That is why The Upside Hub exists: to take AI initiatives from experiment to company-wide value

Previously: Nike  ·  PVH (Calvin Klein)  ·  Miele  ·  Sunweb Group  ·  Booking.com

Include EUR 10M+ programme scope and 25+ initiatives delivered


INSEAD-trained in Business Strategy and Financial Performance

From buzzwords
to business results

From buzzwords
to business results

From buzzwords
to business results

Most AI pilots don't scale. They get stuck

Most AI pilots don't scale. They get stuck

Most AI pilots don't scale. They get stuck

Digital initiatives stall for a reason. Usually it's not the technology. It's unclear ownership, misaligned stakeholders and a roadmap that is not aligned with other business priorities. I come in and fix the foundation: clear priorities, decisions that stick and a team that knows what it's doing next week.

You need someone to drive it

You need someone to drive it

You need someone to drive it

There's a reason why most AI initiatives don't make it to a company-broad rollout. Usually it's not the technology but there's no clear plan for which pilots to scale, no process redesign around the ones that work, and no business case built for the board. I come in and bring focus: which domains to focus on, how to build the operating model around them, and the investment case that gets board sign-off.

Go to packages

/02 About The Upside Hub

Clear vision. Real collaboration. Strong growth results.

Clear vision.
Real collaboration. Strong results.

Programme manager digital transformation

Business Strategy and Financial Performance
(Insead, 2023)

Digital Disruption: Strategies for Digital Transformation
(Cambridge Business School, 2022)

Strategic Management & Innovation
(Copenhagen Business School, 2021)

Lean Six Sigma Black Belt
(2016)

Master Public Administration
(Erasmus University Rotterdam 2011)
Business Strategy and Financial Performance
(Insead, 2023)

Digital Disruption: Strategies for Digital Transformation
(Cambridge Business School, 2022)

Strategic Management & Innovation
(Copenhagen Business School, 2021)

Lean Six Sigma Black Belt
(2016)

Master Public Administration
(Erasmus University Rotterdam 2011)
Focus areas

Focus areas

Focus area

Consumer Goods and Retail

Focus area

eCommerce, B2C, and B2B

Focus area

AI strategy

From talk the talk
to real action

Part of VZ Consulting

2026 ©All rights reserved.

From talk the talk
to real action

Part of VZ Consulting

2026 ©All rights reserved.