Upside
Digital Transformation | Programme Leadership | End-to-end delivery | Scale AI beyond the pilot
/01 The Upside Hub
Most AI pilots don't fail because of bad technology. They fail because no one has built the business operational layer to carry them forward.
I'm Nick. I work with leaders at e-commerce and consumer goods companies who have AI tools in place and need a plan to scale them. I come in, get up to speed fast, and focus on one thing: results.
That is why The Upside Hub exists: to take AI initiatives from experiment to company-wide value
Previously: Nike · PVH (Calvin Klein) · Miele · Sunweb Group · Booking.com
Include EUR 10M+ programme scope and 25+ initiatives delivered
INSEAD-trained in Business Strategy and Financial Performance

Digital initiatives stall for a reason. Usually it's not the technology. It's unclear ownership, misaligned stakeholders and a roadmap that is not aligned with other business priorities. I come in and fix the foundation: clear priorities, decisions that stick and a team that knows what it's doing next week.
There's a reason why most AI initiatives don't make it to a company-broad rollout. Usually it's not the technology but there's no clear plan for which pilots to scale, no process redesign around the ones that work, and no business case built for the board. I come in and bring focus: which domains to focus on, how to build the operating model around them, and the investment case that gets board sign-off.
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/02 About The Upside Hub
Programme manager digital transformation




